Why silent wins the feed
Autoplay is muted by default everywhere your launch actually lands — X, LinkedIn, Product Hunt, and most embeds start video with the sound off. A voiceover-first video is dead air to the majority of scrollers, who never tap to unmute. Launchy inverts that: every video is silent by default, so the message is fully legible the moment it autoplays. Kinetic typography carries the narrative the way a voiceover would — words enter, hold, and exit in time with screenshots and motion graphics, so a viewer reads the hook and the value in the first few seconds without ever turning on audio.